Dr. Catrise Austin to teach dental branding course at FDC 2026

Dr. Catrise Austin will lead a new continuing education course at the 2026 Florida Dental Convention in Kissimmee on June 26. The session is aimed at helping dentists build trust online, attract ideal patients and strengthen practice value through personal branding.

Why it matters: - Dental patients increasingly choose providers based on visibility and trust before they ever make a call. - The course is designed to help dentists turn clinical skill into patient demand, stronger case acceptance and long-term practice growth. - Dr. Austin frames personal branding as part of a dentist’s growth plan and exit strategy, not just marketing.

What happened: - Dr. Catrise Austin will teach a new course at the 2026 Florida Dental Convention, the annual meeting of the Florida Dental Association. - The session, called “The Authority Gap: How Dentists Can Build a Trusted Brand, Increase Visibility, and Attract More Ideal Patients,” is Course #NC19. - The two-hour class is scheduled for Friday, June 26, from 2:00-4:00 PM at the Gaylord Palms Resort and Convention Center in Kissimmee, Florida. - Dr. Austin is an award-winning cosmetic dentist, author of The Authority Gap and creator of the Fame Formula. - The course is the first time Dr. Austin has presented the Authority Gap framework as a formal continuing education course for the Florida Dental Association.

The details: - The course focuses on the gap between being highly qualified and being widely recognized. - Research cited in the release says 77% of patients begin their provider search online and choose providers they know, like and trust before calling. - Attendees will leave with a personal and practice brand strategy. - The session includes a roadmap for improving websites, social media and digital profiles. - The course also includes a sustainable content plan to build trust and showcase clinical expertise. - Authority-building tactics covered include media exposure, speaking engagements, published works and community involvement. - The release says those activities can increase patient inquiries, improve case acceptance and support practice growth. - Attendees can take the free Fame Formula Score assessment at More information before or after the session to identify authority gaps and receive a personalized action plan. - Dr. Austin is also a contributing co-author in The Dental Exit Blueprint by Elijah Desmond of Dental Pitch Advisory & Brokerage. - That book is set for release in July 2026 and is built around 13 EBITDA levers that drive practice value. - Dr. Austin’s chapter argues that branding and visibility are measurable drivers of practice valuation.

Between the lines: - The timing signals that dental branding is moving from a marketing topic to a business valuation issue. - The focus on online discovery reflects how patient acquisition has shifted toward digital-first decision-making. - For dentists, the pitch is simple: being the best clinician is not enough if the market does not know it.

What attendees will learn: - Build a personal and practice brand that shapes patient decisions before the first appointment. - Improve online visibility across websites, social platforms and digital profiles. - Create a simple content strategy that builds trust and shows expertise. - Use media, speaking, publishing and community presence to strengthen reputation. - Use digital branding to increase inquiries, improve case acceptance and support practice growth. - Identify a personal Authority Gap and leave with a customized action plan.

What’s next: - Dental professionals can register for the Florida Dental Convention and reserve a seat for Course #NC19 at registration details. - Attendees are encouraged to complete the Fame Formula Score assessment before the session. - The Dental Exit Blueprint is scheduled for release in July 2026. - Dr. Austin’s book The Authority Gap is available on Amazon or as a free digital download with the Fame Formula Score assessment.

The bottom line: - Dr. Austin is using FDC 2026 to push a broader message: in dentistry, visibility is now part of trust, growth and practice value.